Analyse one of your media productions in relation to representation

Stuart Hall states that representation is "how the media shows us things about society through careful mediation in which we share recognition of people and situations." When showing representations through my media production of the pop genre video "Its All About Tonight" we "selected specific footage to represent certain concepts" and show typical conventions within the pop genre.

As James Baker states we used "organized editing in order to represent key ideas and selected specific footage in order to show our representations." These included focusing on the artist and having her centrally focused within every shot to represent empowerment of women and the challenging of stereotypical gender references of a weak female. We also were able to represent youth and the fun partying atmosphere by having fast paced shots and a range of locations within the video which young people are associated with such as hot tub, convertible and fashionable clothes. There are certain props within our videos which also represent wealth such as jewellery and the sports car. All of these add together to represent certain aspects that we wanted to portray to the audience to appeal to them. As we were in control of our video and were able to send certain ideologies to the audience we followed Marxism theory by sending messages to